Market sizing shown is indicative, sourced from public industry reports — validate against current data before including in a formal deck.
Sensor cost, BLE ubiquity, and on-device AI converged.
Five years ago, five-zone pressure sensing at consumer price points wasn't possible. Today it is — and pairing it with cheap 9-axis motion nodes and on-device fusion models means a real-time, whole-body movement read no longer requires clinical-grade equipment or a data center.
Why this is hard to copy quickly.
Competitors infer form from a single wrist IMU. Obi measures pressure, joint angle, and heart rate directly — a fundamentally richer, harder-to-replicate dataset.
Mat, Motion, and Pulse work independently or together. Every additional device sold makes the fused dataset — and the coaching model trained on it — better for everyone.
Consumer fitness hardware is commoditized. Objective, insurance-relevant outcome data for physiotherapy is not — and it’s a market incumbents aren’t built to serve.
Where Obi sits.
Starting narrow, on purpose.
Rather than launching simultaneously into consumer, studio, and clinical channels, Obi's beachhead is serious home athletes and independent physiotherapy clinics — the two segments where objective movement data solves an acute, current pain point. Obi Studio and Obi Corporate are sequenced expansions once the core sensing and coaching model is proven at the individual level.